The Indiana Children’s Wish Fund officially has a new name, along with a new identity. The Indianapolis-based nonprofit is now Indiana Wish, to highlight its focus on Hoosier kids who have been diagnosed with a life-threatening illness. It is the only Indiana-based wish-granting organization in the state and has granted wishes in 88 of Indiana’s 92 counties.
“Our mission, business model, and core values remain intact as we continue granting wishes for Indiana children who suffer from a life-threatening or terminal illness,” says J’Lynn Cooper, executive director of Indiana Wish. “We are dedicated to our Indiana wish families and the brave wish kids who inspire us daily.”
At the end of 2021, the organization introduced a new brand following a year-long marketing and branding research study. The nonprofit’s board of directors and leadership team “felt the time was right to evolve and promote a name—and a visual identity–that reflects the organization’s commitment to grant wishes to Indiana’s wish kids and families as a result of gifts from gracious donors who help Indiana Wish provide a unique form of Hoosier Hospitality to those who need it most.
Indiana Wish was established in 1984 as the Indiana Children’s Wish Foundation. The organization grants wishes to children, ages 3-18, who suffer from a life-threatening or terminal illness.